A Case Study Of Digi's Branding Success
This study tracks the course DiGi took to bring about a recognizable brand name from its humble origin. The study look at the alignment of branding with DiGi vision and mission as well as other corporate efforts to deliver its promise to customers and stakeholders alike against competition.
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2008
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my-mmu-ep.14962010-10-05T05:35:15Z A Case Study Of Digi's Branding Success 2008-12 Phang, Sin Mun HF5410-5417.5 Marketing. Distribution of products This study tracks the course DiGi took to bring about a recognizable brand name from its humble origin. The study look at the alignment of branding with DiGi vision and mission as well as other corporate efforts to deliver its promise to customers and stakeholders alike against competition. 2008-12 Thesis http://shdl.mmu.edu.my/1496/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
| spellingShingle |
HF5410-5417.5 Marketing Distribution of products Phang, Sin Mun A Case Study Of Digi's Branding Success |
| description |
This study tracks the course DiGi took to bring about a recognizable brand name from its humble origin. The study look at the alignment of branding with DiGi vision and mission as well as other corporate efforts to deliver its promise to customers and stakeholders alike against competition. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Phang, Sin Mun |
| author_facet |
Phang, Sin Mun |
| author_sort |
Phang, Sin Mun |
| title |
A Case Study Of Digi's Branding Success |
| title_short |
A Case Study Of Digi's Branding Success |
| title_full |
A Case Study Of Digi's Branding Success |
| title_fullStr |
A Case Study Of Digi's Branding Success |
| title_full_unstemmed |
A Case Study Of Digi's Branding Success |
| title_sort |
case study of digi's branding success |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2008 |
| _version_ |
1747829386272309248 |