Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|