Antecedents And Consequences Of Relationship Marketing For Internet Banking: A Malaysian Gen-Y Perspective
Banks are competing to grow their Gen Y market share. While internet banking is still the primary banking channel for Gen Y, Internet banking lacks physical interaction with banking employees, thus limiting any relationship-building effort with their customers. Therefore, bank needs a different sets...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2016
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|