A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri
The purpose of this research is to determine and identify cognitive, attitudinal behavioral phenomenon and macro environment forces that influenced and affect the brand-loyal consumers. To achieve these objectives, researcher used questionnaires distribution to 200 random sample respondents at clust...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2002
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| Online Access: | https://ir.uitm.edu.my/id/eprint/100880/1/100880.pdf |
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