A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik
This study investigates the banking behaviour of retail banking customers in UTC Kota Kinabalu. By collecting a data from a sample of customers of retail banks convenience sampling was adopted for collecting a sample. A researcher conducted a comprehensive profile analysis and factor analysis used f...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/101163/1/101163.pdf |
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