A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik

This study investigates the banking behaviour of retail banking customers in UTC Kota Kinabalu. By collecting a data from a sample of customers of retail banks convenience sampling was adopted for collecting a sample. A researcher conducted a comprehensive profile analysis and factor analysis used f...

Full description

Saved in:

Bibliographic Details
Main Author:	Mohd Rafik, Nur Farieza
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/101163/1/101163.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.101163
record_format	uketd_dc
spelling	my-uitm-ir.1011632024-09-10T03:16:28Z A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik 2015 Mohd Rafik, Nur Farieza Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking This study investigates the banking behaviour of retail banking customers in UTC Kota Kinabalu. By collecting a data from a sample of customers of retail banks convenience sampling was adopted for collecting a sample. A researcher conducted a comprehensive profile analysis and factor analysis used for finding the banking behaviours of retail banking customers. First, most of the customers fall in the age group of 18-50 years and they are highly educated and have durable relations hip with the banks. By getting information by distributing questionnaires to the customers in order to know their awareness and loyalty towards Retail Banking services. Basically, the total of 150 questionnaires been distributed to the customers of Retail Banking in UTC Kota Kinabalu. 2015 Thesis https://ir.uitm.edu.my/id/eprint/101163/ https://ir.uitm.edu.my/id/eprint/101163/1/101163.pdf text en public degree Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Banking
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Banking Mohd Rafik, Nur Farieza A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik
description	This study investigates the banking behaviour of retail banking customers in UTC Kota Kinabalu. By collecting a data from a sample of customers of retail banks convenience sampling was adopted for collecting a sample. A researcher conducted a comprehensive profile analysis and factor analysis used for finding the banking behaviours of retail banking customers. First, most of the customers fall in the age group of 18-50 years and they are highly educated and have durable relations hip with the banks. By getting information by distributing questionnaires to the customers in order to know their awareness and loyalty towards Retail Banking services. Basically, the total of 150 questionnaires been distributed to the customers of Retail Banking in UTC Kota Kinabalu.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Rafik, Nur Farieza
author_facet	Mohd Rafik, Nur Farieza
author_sort	Mohd Rafik, Nur Farieza
title	A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik
title_short	A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik
title_full	A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik
title_fullStr	A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik
title_full_unstemmed	A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik
title_sort	study on customers loyalty of retail banking in utc kota kinabalu / nur farieza mohd rafik
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/101163/1/101163.pdf
_version_	1811769137785995264

A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik

Similar Items