A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir
The term medical tourism has come to embrace all facets of consumers seeking treatment, improvement or change through medical or wellness practices -provided they cross an international border to do so. This study aims to highlight what strategies that should be pursued by PSH in order to become mar...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105815/1/105815.pdf |
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