Unlocking the motivational factors and psychographic profiles in umrah do it yourself (DIY) travel / Siti Atikah Rusli
This present study examines the emergence of a new category religious travellers; namely Umrah Do-It-Yourself (DIY) travellers. Pilgrims, normally, hire specially licensed travel agents to make all the necessary arrangements for their Umrah, from booking the flights to arranging the trip's itin...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/106846/1/106846.pdf |
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