Promotional and social media strategy for budget hotel: the case at Maxim Hotel, Kota Kinabalu / Siti Hajar Khazali and Rozilydia Jaafar
Tourism is one of the important income-generating sectors in Sabah and contributes to its high economic growth. The objective of this study is to analyze the current business situation of Maxim Hotel, to recommend appropriate promotional strategies (social media marketing) and to recommend new and a...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/107023/1/107023.pdf |
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