The role of satisfaction and involvement in perceived value and behavioral intention relationship: a test of multiple mediation model in Malaysia green hotels / Rasidah Hamid
Green Hotel is an alternative tourism product that has the potential to attract guests due to a marked global environmental concern worldwide that allow guests to value, feel and involve, about the way of environmental sustainability behavioral measures. Nevertheless, compared to other special inter...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21948/7/21948.pdf |
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