The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar
Generation-Y (GenY) makes up the largest population of Malaysia. This generation is different as compared to generations before them as they are born with innovated technology, grow up with the internet and active on social media; either for networking purpose or to facilitate them in purchasing. G...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/35016/1/35016.pdf |
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