Using rational and emotional appeal in online advertisement for Muslim customers / Aisyah Nursyuhadah Shamsu Kamar
This study is about using rational and emotional appeals in online advertisement for Muslim customers. Also, this research is to identify key factors that influence Muslim customers in selecting online advertising appeals, to examine the relationship between the factors that influence Muslim custome...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/36834/1/36834.pdf |
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