The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah
The objective and scope of the study is to identify the effectiveness of promotion tools toward customer awareness. There are three promotion tools that contribute to this problem which is advertising, sales promotion and personal selling. So from the study the researcher wants to know whether the...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/38786/1/38786.pdf |
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