A study on the effectiveness of Plusliner promotional strategies as an intercity bus service for Kuala Lumpur - Johor Bahru route / Suhaila Abdul Hanan
Promotion plays an important role in market the new or existing product or service. As one of the marketing strategies, it helps in introducing and persuading people to use the product or service. In service industry such as transportation, promotion activities being carried out to introduce new ser...
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| Format: | Thesis |
| Language: | English |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/48951/1/48951.pdf |
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