The implementation of a multimedia-storytelling-agent design in a commercial oriented website: case studies / Ronaldi Saleh Umar
Storytelling can be a very useful tool in the marketing arena, but sadly, it is not utilized appropriately. Most storytelling techniques rely on linear media such as books, film, or television where the user's experience is fully under the control of the author/director. This research clarifies...
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| Format: | Thesis |
| Language: | English |
| Published: |
2004
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/54134/1/54134.pdf |
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