The implementation of a multimedia-storytelling-agent design in a commercial oriented website: case studies / Ronaldi Saleh Umar

Storytelling can be a very useful tool in the marketing arena, but sadly, it is not utilized appropriately. Most storytelling techniques rely on linear media such as books, film, or television where the user's experience is fully under the control of the author/director. This research clarifies...

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Bibliographic Details
Main Author: Umar, Ronaldi Saleh
Format: Thesis
Language:English
Published: 2004
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Online Access:https://ir.uitm.edu.my/id/eprint/54134/1/54134.pdf
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