Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli
Shopping tourism bas a major impact towards the economy of a destination and it contribute to the tourism and retail industries. The activity also one of the favoured activities of tourists when the travel There are significances and contributions shopping as a tourist activity to tourism destinatio...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60685/1/60685.pdf |
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