Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli

Shopping tourism bas a major impact towards the economy of a destination and it contribute to the tourism and retail industries. The activity also one of the favoured activities of tourists when the travel There are significances and contributions shopping as a tourist activity to tourism destinatio...

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Main Authors:	Salleh, Nur Ain, Idris, Nur Aishah, Zulkapli, Nurazira
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Travel and the state Tourism Tropics (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/60685/1/60685.pdf
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id	my-uitm-ir.60685
record_format	uketd_dc
spelling	my-uitm-ir.606852022-06-30T01:50:07Z Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli 2016-06 Salleh, Nur Ain Idris, Nur Aishah Zulkapli, Nurazira Travel and the state. Tourism Tropics (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Shopping tourism bas a major impact towards the economy of a destination and it contribute to the tourism and retail industries. The activity also one of the favoured activities of tourists when the travel There are significances and contributions shopping as a tourist activity to tourism destination but the function has been long underrepresent and the research shows that shopping tourism is confined and still in an explorative stage. The study on human social behaviour include tourist shopping behaviour are significant to determine their contribution towards tourism activities. This research aims is to explore the efficacy tourist shopping integrative research framework and to determine the major contributor towards shopping experience for the tourist. This research is based on data obtained from a survey questionnaire that were distributed among shopper who visit Dataran Pahlawan Melaka Megamall and the data was analysed by using the Warp PLS 5.0. The research suggested shopping tourism behaviour from the perspectives planned and impulsive consumption behaviours that were determine by several variables, which are attitude, subjective no-perceived behavioural control, store environment and situational factors. However, the result of the study show that the efficacy of tourist shopping integrative research framework is not effective. 2016-06 Thesis https://ir.uitm.edu.my/id/eprint/60685/ https://ir.uitm.edu.my/id/eprint/60685/1/60685.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel and the state Tourism Tropics (General) Travel and the state Tourism Travel and the state Tourism
spellingShingle	Travel and the state Tourism Tropics (General) Travel and the state Tourism Travel and the state Tourism Salleh, Nur Ain Idris, Nur Aishah Zulkapli, Nurazira Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli
description	Shopping tourism bas a major impact towards the economy of a destination and it contribute to the tourism and retail industries. The activity also one of the favoured activities of tourists when the travel There are significances and contributions shopping as a tourist activity to tourism destination but the function has been long underrepresent and the research shows that shopping tourism is confined and still in an explorative stage. The study on human social behaviour include tourist shopping behaviour are significant to determine their contribution towards tourism activities. This research aims is to explore the efficacy tourist shopping integrative research framework and to determine the major contributor towards shopping experience for the tourist. This research is based on data obtained from a survey questionnaire that were distributed among shopper who visit Dataran Pahlawan Melaka Megamall and the data was analysed by using the Warp PLS 5.0. The research suggested shopping tourism behaviour from the perspectives planned and impulsive consumption behaviours that were determine by several variables, which are attitude, subjective no-perceived behavioural control, store environment and situational factors. However, the result of the study show that the efficacy of tourist shopping integrative research framework is not effective.
format	Thesis
qualification_level	Bachelor degree
author	Salleh, Nur Ain Idris, Nur Aishah Zulkapli, Nurazira
author_facet	Salleh, Nur Ain Idris, Nur Aishah Zulkapli, Nurazira
author_sort	Salleh, Nur Ain
title	Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli
title_short	Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli
title_full	Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli
title_fullStr	Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli
title_full_unstemmed	Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli
title_sort	tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of dataran pahlawan melaka megamall / nur ain salleh, nur aishah idris and nurazira zulkapli
granting_institution	Universiti Teknologi MARA, Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/60685/1/60685.pdf
_version_	1783735153009360896

Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli

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