The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
This study examines the effects of experiential values on mall repatronage intention in Kota Kinabalu, Sabah context. Emotional value, social value, and sensory appeal value are classified as the experiential value effects, identified as the dimensions of perceived values. This study is a quantitati...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/66921/1/66921.pdf |
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