The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal

This study investigated the relationship between service quality and customer loyalty at UiTM Kelantan Campus . The data were gathered through the questionnaires distributed to the total of 169 students and all questionnaires were successful y gathered for used . The study was found that there is a...

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Bibliographic Details
Main Author:	Mhd Kamal, Muhammad Shahrul Azim
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/69917/1/69917.pdf
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id	my-uitm-ir.69917
record_format	uketd_dc
spelling	my-uitm-ir.699172023-01-05T04:52:05Z The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal 2014 Mhd Kamal, Muhammad Shahrul Azim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This study investigated the relationship between service quality and customer loyalty at UiTM Kelantan Campus . The data were gathered through the questionnaires distributed to the total of 169 students and all questionnaires were successful y gathered for used . The study was found that there is a relationship between service quality and customer loyalty at UiTM Kelantan Campus. All research objectives were met in which the findings indicate that there are positive and significant relationships between service quality and customer loyalty. In addition, the finding also indicates that the level for service quality at UiTM Kelantan Campus was assurance and the level for customer loyalty was behavioral. 2014 Thesis https://ir.uitm.edu.my/id/eprint/69917/ https://ir.uitm.edu.my/id/eprint/69917/1/69917.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Zakaria, Ibhrahim
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zakaria, Ibhrahim
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mhd Kamal, Muhammad Shahrul Azim The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal
description	This study investigated the relationship between service quality and customer loyalty at UiTM Kelantan Campus . The data were gathered through the questionnaires distributed to the total of 169 students and all questionnaires were successful y gathered for used . The study was found that there is a relationship between service quality and customer loyalty at UiTM Kelantan Campus. All research objectives were met in which the findings indicate that there are positive and significant relationships between service quality and customer loyalty. In addition, the finding also indicates that the level for service quality at UiTM Kelantan Campus was assurance and the level for customer loyalty was behavioral.
format	Thesis
qualification_level	Bachelor degree
author	Mhd Kamal, Muhammad Shahrul Azim
author_facet	Mhd Kamal, Muhammad Shahrul Azim
author_sort	Mhd Kamal, Muhammad Shahrul Azim
title	The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal
title_short	The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal
title_full	The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal
title_fullStr	The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal
title_full_unstemmed	The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal
title_sort	relationship between service quality and customer loyalty at uitm kelantan campus / muhammad shahrul azim mhd kamal
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/69917/1/69917.pdf
_version_	1783735915536973824

The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal

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