The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi
The study aims to investigate the factors influencing corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan. Data is collected by using questionnaires and distribute to all 150 corporate customer's who subscribe Streamyx business packages b...
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2008
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my-uitm-ir.747442023-03-22T09:12:19Z The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi 2008 Abd Hadi, Nur Azureen Telecommunication industry. Telegraph Signaling Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The study aims to investigate the factors influencing corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan. Data is collected by using questionnaires and distribute to all 150 corporate customer's who subscribe Streamyx business packages by Telekom Malaysia Berhad, Kelantan. Cross tabulation is to allow the inspection of difference among groups and to make a comparison which is to look at the relationship between variables, dependent variable and independent variable. Dependent variable is corporate customer's acceptance of High Speed Broad band and independent variable is perceived usefulness, perceived ease usefulness, awareness and price. The results reveal that there are significant positive relationship, all the independent variables which is perceived usefulness, perceived ease usefulness, awareness and price shows a significant relationship with dependent variable which is corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kelantan. The study suggests that the company should focus on perceived use fulness, perceived ease usefulness, awareness and price which are the major factors that influenced corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kelantan. 2008 Thesis https://ir.uitm.edu.my/id/eprint/74744/ https://ir.uitm.edu.my/id/eprint/74744/1/74744.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Muhammad, Mohd. Zainuri |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Muhammad, Mohd. Zainuri |
| topic |
Telecommunication industry Telegraph Signaling Telecommunication industry Telegraph |
| spellingShingle |
Telecommunication industry Telegraph Signaling Telecommunication industry Telegraph Abd Hadi, Nur Azureen The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi |
| description |
The study aims to investigate the factors influencing corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan. Data is collected by using questionnaires and distribute to all 150 corporate customer's who subscribe Streamyx business packages by Telekom Malaysia Berhad, Kelantan. Cross tabulation is to allow the inspection of difference among groups and to make a comparison which is to look at the relationship between variables, dependent variable and independent variable. Dependent variable is corporate customer's acceptance of High Speed Broad band and independent variable is perceived usefulness, perceived ease usefulness, awareness and price. The results reveal that there are significant positive relationship, all the independent variables which is perceived usefulness, perceived ease usefulness, awareness and price shows a significant relationship with dependent variable which is corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kelantan. The study suggests that the company should focus on perceived use fulness, perceived ease usefulness, awareness and price which are the major factors that influenced corporate customer's acceptance of High Speed Broadband by Telekom Malaysia Berhad, Kelantan. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Abd Hadi, Nur Azureen |
| author_facet |
Abd Hadi, Nur Azureen |
| author_sort |
Abd Hadi, Nur Azureen |
| title |
The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi |
| title_short |
The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi |
| title_full |
The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi |
| title_fullStr |
The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi |
| title_full_unstemmed |
The factors influencing corporate customer's acceptance of high speed broadband by Telekom Malaysia Berhad, Kota Bharu Kelantan / Nur Azureen Abd Hadi |
| title_sort |
factors influencing corporate customer's acceptance of high speed broadband by telekom malaysia berhad, kota bharu kelantan / nur azureen abd hadi |
| granting_institution |
Universiti Teknologi MARA, Kelantan |
| granting_department |
Faculty of Business and Management |
| publishDate |
2008 |
| url |
https://ir.uitm.edu.my/id/eprint/74744/1/74744.pdf |
| _version_ |
1783736025337561088 |