Effects of perceived ease of use and perceived usefulness on online hotel booking decisions: the mediating role of social adjustive attitude and utilitarian attitude / Delores Pammie Joeh
There is a rapid growth of internet-based travel search hotel reservation via websites. It becomes a powerful search engine for hotel users. Online hotel reservations include reservations made by the customer directly online or based upon customers accessing information online provided by the hotel...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75464/1/75464.pdf |
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