The role of familiarity and mediating effect of user satisfaction on food delivery mobile apps reuse intention: An application of technology acceptance model / Muhamad Redha Iqbal Daud

Food delivery mobile app (FDMA) is a platform of providing online food delivery marketplace that enables users to place orders at local restaurants via few clicks in the mobile app. The growth of FDMA in Malaysia is undoubtedly expanded tremendously due to increase amount of smartphone usage, workin...

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Bibliographic Details
Main Author: Daud, Muhamad Redha Iqbal
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88758/1/88758.pdf
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