Modelling predictors and outcomes of total Islamic experience quality in an Indian Muslim restaurant among Muslim urban millennials / Syaharizah Abdul Aziz
The concept of customer experience is a crucial differentiator in today’s marketplace. The food service business, therefore, needs to embrace this concept to sustain itself longer in the industry. In a restaurant setting, customer experience is depicted as a customer’s holistic perceptions and emoti...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/88778/1/88778.pdf |
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