Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi

The purpose of this academic work is to demonstrate how colour is crucial to the branding of a children's cereal box in terms of packaging design. The use of colour serves to convey a product's intended messages while also influencing young consumers' perception and behavior. When uti...

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Bibliographic Details
Main Author: Zaidi, Muhammad Idham
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88886/1/88886.pdf
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