Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi
The purpose of this academic work is to demonstrate how colour is crucial to the branding of a children's cereal box in terms of packaging design. The use of colour serves to convey a product's intended messages while also influencing young consumers' perception and behavior. When uti...
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| Language: | English |
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2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/88886/1/88886.pdf |
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my-uitm-ir.888862024-03-19T07:06:11Z Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi 2023 Zaidi, Muhammad Idham Affection. Feeling. Emotion The purpose of this academic work is to demonstrate how colour is crucial to the branding of a children's cereal box in terms of packaging design. The use of colour serves to convey a product's intended messages while also influencing young consumers' perception and behavior. When utilized to distinguish products on shelves, boost brand identification, and even influence customer buying behavior, colours can stimulate specific emotions and connections in both consumers and children, such as trust, enthusiasm, or relaxation. The current study offers a thorough analysis of packaging design. It goes into detail into the function of colour, the psychology of colour, and visuals in product packaging and sales. Since it is widely believed that graphics and colour play significant roles in boosting product sales, colour should be given a lot of care in packaging design. The consequences for producers, marketers, practitioners, and researchers are covered in length, and there are also suggestions for additional research. 2023 Thesis https://ir.uitm.edu.my/id/eprint/88886/ https://ir.uitm.edu.my/id/eprint/88886/1/88886.pdf text en public degree Universiti Teknologi MARA, Melaka College of Creative Arts |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
Affection Feeling Emotion |
| spellingShingle |
Affection Feeling Emotion Zaidi, Muhammad Idham Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi |
| description |
The purpose of this academic work is to demonstrate how colour is crucial to the branding of a children's cereal box in terms of packaging design. The use of colour serves to convey a product's intended messages while also influencing young consumers' perception and behavior. When utilized to distinguish products on shelves, boost brand identification, and even influence customer buying behavior, colours can stimulate specific emotions and connections in both consumers and children, such as trust, enthusiasm, or relaxation. The current study offers a thorough analysis of packaging design. It goes into detail into the function of colour, the psychology of colour, and visuals in product packaging and sales. Since it is widely believed that graphics and colour play significant roles in boosting product sales, colour should be given a lot of care in packaging design. The consequences for producers, marketers, practitioners, and researchers are covered in length, and there are also suggestions for additional research. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Zaidi, Muhammad Idham |
| author_facet |
Zaidi, Muhammad Idham |
| author_sort |
Zaidi, Muhammad Idham |
| title |
Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi |
| title_short |
Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi |
| title_full |
Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi |
| title_fullStr |
Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi |
| title_full_unstemmed |
Exploring the role of color in packaging design product: children’s cereal box / Muhammad Idham Zaidi |
| title_sort |
exploring the role of color in packaging design product: children’s cereal box / muhammad idham zaidi |
| granting_institution |
Universiti Teknologi MARA, Melaka |
| granting_department |
College of Creative Arts |
| publishDate |
2023 |
| url |
https://ir.uitm.edu.my/id/eprint/88886/1/88886.pdf |
| _version_ |
1794192170592239616 |