Factors affecting guest’s choice of budget hotels / Mohammad Sabri Yaacob

“Budget Hotel” is described as a variety of accommodations at proportionately lower rates compared to the industry norms. External uncertainties like global geopolitics and economy, coupled with competition from other hospitality service providers are found to undesirably affecting the hotel industr...

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Bibliographic Details
Main Author: Yaacob, Mohammad Sabri
Format: Thesis
Language:English
Published: 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/89132/1/89132.pdf
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