Factors contributing to customer switching behavior on Malaysia’s telecommunication service providers: survey at Kuala Terengganu / Fasihah Embong
Malaysia mobile market is one of the faster growing markets and is forecasted to reach 15 million users by 2015. The availability of a number of subscribers options for customers and different charged rates of each service provider, lead the customers to switch between service providers. The objecti...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89341/1/89341.pdf |
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