Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid
Malaysia is rank one of the ten countries in the world with the highest number of internet users. Travel market one of the fast growing following hotel industry since more consumers are reserving their hotel reservations via online travel agencies. So, hoteliers need to put more efforts to develop a...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89887/1/89887.pdf |
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