Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid

Malaysia is rank one of the ten countries in the world with the highest number of internet users. Travel market one of the fast growing following hotel industry since more consumers are reserving their hotel reservations via online travel agencies. So, hoteliers need to put more efforts to develop a...

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Main Author:	Rashid, Anis Rasyidah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/89887/1/89887.pdf
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id	my-uitm-ir.89887
record_format	uketd_dc
spelling	my-uitm-ir.898872024-02-14T04:29:57Z Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid 2017 Rashid, Anis Rasyidah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia is rank one of the ten countries in the world with the highest number of internet users. Travel market one of the fast growing following hotel industry since more consumers are reserving their hotel reservations via online travel agencies. So, hoteliers need to put more efforts to develop and maintain their own direct booking websites since now they face advancement of Internet technology era. More and more hotel customers have used internet to search information related to the hotel. The aim of this research is to study the factor that influences consumer behavior towards online hotel reservation. Furthermore, it is to know the most factors that influence consumer behavior towards online reservation. The study focused on the three factors, which are information, price and trust. The three factors are affecting to the behavior of consumer and lead them to make a decision to booking the hotel. To carry out this study, 108 copies of structured questionnaires were distributed to the consumer who had experience in online hotel booking. Various statistical tools and test such as descriptive analysis, reliability, correlation and regression is used for collected data accurately. This study also reveals that information and price have significant relationship with dependent variable which is consumer behavior towards online reservation. While trust does not have any relationship with dependent variables because there is other variable would influences consumer behavior towards online reservation. 2017 Thesis https://ir.uitm.edu.my/id/eprint/89887/ https://ir.uitm.edu.my/id/eprint/89887/1/89887.pdf text en public degree Universiti Teknologi MARA, Johor Faculty of Business Management Mohd Noor, Jannah Munirah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Noor, Jannah Munirah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Rashid, Anis Rasyidah Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid
description	Malaysia is rank one of the ten countries in the world with the highest number of internet users. Travel market one of the fast growing following hotel industry since more consumers are reserving their hotel reservations via online travel agencies. So, hoteliers need to put more efforts to develop and maintain their own direct booking websites since now they face advancement of Internet technology era. More and more hotel customers have used internet to search information related to the hotel. The aim of this research is to study the factor that influences consumer behavior towards online hotel reservation. Furthermore, it is to know the most factors that influence consumer behavior towards online reservation. The study focused on the three factors, which are information, price and trust. The three factors are affecting to the behavior of consumer and lead them to make a decision to booking the hotel. To carry out this study, 108 copies of structured questionnaires were distributed to the consumer who had experience in online hotel booking. Various statistical tools and test such as descriptive analysis, reliability, correlation and regression is used for collected data accurately. This study also reveals that information and price have significant relationship with dependent variable which is consumer behavior towards online reservation. While trust does not have any relationship with dependent variables because there is other variable would influences consumer behavior towards online reservation.
format	Thesis
qualification_level	Bachelor degree
author	Rashid, Anis Rasyidah
author_facet	Rashid, Anis Rasyidah
author_sort	Rashid, Anis Rasyidah
title	Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid
title_short	Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid
title_full	Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid
title_fullStr	Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid
title_full_unstemmed	Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid
title_sort	factors that influence consumer behavior towards online reservation: a case study on pnb perdana hotel & suite on the park / anis rasyidah rashid
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Faculty of Business Management
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/89887/1/89887.pdf
_version_	1794192227773186048

Factors that influence consumer behavior towards online reservation: a case study on PNB Perdana Hotel & Suite On The Park / Anis Rasyidah Rashid

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