Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter
Online shopping is becoming more popular nowadays with the increase of the usage of the internet. The internet has been used widely in our daily life. It bring many advantages to individuals from both marketer and consumer. Understanding what customer need for online shopping has become a huge chall...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/90413/1/90413.pdf |
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