An examination of the impact of service quality and customer knowledge towards customer loyalty on Islamic banking / Mohamad Alif Hamidon

The purpose of this study is to examine the impact of service quality and customer knowledge towards customer loyalty on Islamic banking. A model designed by Parasuraman called SERVQUAL was used to measure the customer satisfactions on Islamic banks service quality. In this model, there are five (5)...

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Bibliographic Details
Main Author: Hamidon, Mohamad Alif
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/94138/1/94138.PDF
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