Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
Radio appeals to everyone and is available to all. Its mobility and variety of offering have made it the most popular medium in history. Despite commercial radio achieved phenomenal growth in advertising revenue for the whole country, the total revenues for Sarawak has declined for the past few year...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
1999
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/94141/1/94141.pdf |
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