Factors influencing digital payment adoption among adults in the east coast in Malaysia / Nursyahira Syuhada Mat Ariffin
This study explores the factors influencing the adoption of digital payment methods among adults in the East Coast of Malaysia. Employing the Technology Acceptance Model (TAM) framework, the study focuses on perceived ease of use, perceived usefulness, trust, and security as independent variables to...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98049/1/98049.pdf |
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