Bass diffusion and grey models to forecast new tourism product: a case study of Tanah Aina Resort in Malaysia
Tourism demand forecasting has been acknowledged by researchers as tourism industry involves a large investment and gives a high return to the organisations and to the countries. Among various tourism demand researches that have been published, yet little attention that focus on the new tourism prod...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Online Access: | http://umpir.ump.edu.my/id/eprint/35262/1/Bass%20diffusion%20and%20grey%20models%20to%20forecast%20new%20tourism%20product%20a%20case%20study%20of%20Tanah%20Aina%20Resort.wm.pdf |
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