A study of consumer behaviour towards credit card among adult in Malaysia
The purpose of this study is to examined consumers' behaviour towards credit card among adult in Malaysia specifically in Tawau*. There were three factors to examine the study which are credit card attributes (convenience, use pattern, and status), bank policies (benefit, qualifications of a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/17876/1/A%20study%20of%20consumer%20behaviour.pdf |
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