Determinants of tourists' intention to purchase handicrafts

There were many research studies on tourism souvenir but research on tourists' intention to purchase local handicraft is limited. This is particularly evident in developing countries, such as Malaysia. The study proposed and tested an extended Theory of Planned Behavior (TPB) model to examine t...

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Bibliographic Details
Main Author: Spencer Hedley Mogindol
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/37787/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/37787/2/FULLTEXT.pdf
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