The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah

The aim of this study is to determine the relationship between brand personality, brand attitude and purchase intention towards facial skin care products in Kota Kinabalu, Sabah. Brand Personality is the independent variable, brand attitude acts as the mediator and purchase intention is the dependen...

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书目详细资料
主要作者:	Jessie James Sham
格式:	Thesis
语言:	English English
出版:	2012
主题:	HF5410-5417.5 Marketing Distribution of products
在线阅读:	https://eprints.ums.edu.my/id/eprint/38533/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38533/2/FULLTEXT.pdf
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