The effect of brand image and brand personality towards satisfaction and loyalty intention in the context Sabah beverage product
The purpose of this study is to study the effect of brand image and brand personality on satisfaction and loyalty intention in the context of Sabah beverage product. The study also examines the mediating effects of satisfaction between brand image and loyalty intention as well as between brand perso...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38778/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38778/2/FULLTEXT.pdf |
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