A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues
The paper reports qualitative empirical evidence on the underlying motives and presents motivational factors based on push and pull factors framework for small and medium-sized accommodation. The objectives of the paper are to: (a) explore the underlying motives of individuals and explained by push...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.ums.edu.my/id/eprint/6370/1/mt0000000144.pdf |
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