Effect of marketing mix strategy on physician satisfaction in the Yemeni pharmaceutical industry : perceived value as a mediator
This research explores the relationship between marketing mix strategy (MMS) and the perceived value of physician satisfaction in the Yemeni pharmaceutical industry. The research framework was developed on the basis of extensive previous studies. The research model incorporated key MMS elements,...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/63440/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/63440/2/Full%20text.pdf |
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