Alternative Design Strategies for Virtual Presentation of Packaging Design to Evoke Emotions and Sensory Perceptions of Online Shoppers in E-Tailing
The constant growth of online retailing is expanding the need for innovative design and marketing strategies. The main purpose of this research is to investigate a new perspective to online shopping experience where emotional effect of packaging design on online shoppers’ perception of senses is e...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://ir.unimas.my/id/eprint/20945/3/Alternative%20design%20strategies%20for%20virtual%20fulltext-unlocked.pdf |
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