The Relationship between Retail Marketing Mix and Customer’s Satisfaction in Muslim Women Apparel
Customer loyalty has always be the primary goal for any business organization which includes Muslim women apparel retailer. Customer satisfaction plays an important role in triggering customer loyalty. This study examined a comprehensive theoretical framework adopted from renowned marketing scholars...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/33137/1/Faizul%20ft.pdf |
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