Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
This research attempts to identify the factor that drives gambling behaviour of lottery ticket punters in Sarawak through the perspective of behavioural finance theories. The gambling industry in Malaysia is experiencing growth, particularly in lottery gambling and this is a negative phenomenon in r...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9088/1/Shirley%20Bong%20ft.pdf |
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