Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak

This research attempts to identify the factor that drives gambling behaviour of lottery ticket punters in Sarawak through the perspective of behavioural finance theories. The gambling industry in Malaysia is experiencing growth, particularly in lottery gambling and this is a negative phenomenon in r...

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Main Author:	Bong, Shirley
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HG Finance
Online Access:	http://ir.unimas.my/id/eprint/9088/1/Shirley%20Bong%20ft.pdf
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id	my-unimas-ir.9088
record_format	uketd_dc
spelling	my-unimas-ir.90882023-04-12T04:32:56Z Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak 2013 Bong, Shirley HG Finance This research attempts to identify the factor that drives gambling behaviour of lottery ticket punters in Sarawak through the perspective of behavioural finance theories. The gambling industry in Malaysia is experiencing growth, particularly in lottery gambling and this is a negative phenomenon in reflecting the public health of the country. Overconfidence, prospect theory, mental accounting and heuristics behaviour are fundamental theories in behavioural finance that explains the reasoning behind cognitive biases in rational decision making proce0 previous researches have found empirical results that these financial theories are relevant and significant factors to gambling behaviour as well. We attempt to identify these cognitive traits in order to formulate policies that could reduce the escalating financial commitments toward gambling activity identified in Sarawak. 1n this study, we utilized the secondary data available to formulate the primary data collection technique through distribution of questionnaire, to obtain feedback from respondents on questions pertaining these measurable variables. Raw data are processed through statistical tools to provide results supporting 'proposed hypothesis and formulation of policies for recommendations to problem statement of this study. Findings found empirical evidence on how prospect theory, mental accounting and heuristic behaviour influences the lottery ticket punter's decision. Although overconfidence level oflottery ticket punters is high, we do not found any evidence that it factors on lottery gambling behaviour. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis http://ir.unimas.my/id/eprint/9088/ http://ir.unimas.my/id/eprint/9088/1/Shirley%20Bong%20ft.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	HG Finance
spellingShingle	HG Finance Bong, Shirley Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
description	This research attempts to identify the factor that drives gambling behaviour of lottery ticket punters in Sarawak through the perspective of behavioural finance theories. The gambling industry in Malaysia is experiencing growth, particularly in lottery gambling and this is a negative phenomenon in reflecting the public health of the country. Overconfidence, prospect theory, mental accounting and heuristics behaviour are fundamental theories in behavioural finance that explains the reasoning behind cognitive biases in rational decision making proce0 previous researches have found empirical results that these financial theories are relevant and significant factors to gambling behaviour as well. We attempt to identify these cognitive traits in order to formulate policies that could reduce the escalating financial commitments toward gambling activity identified in Sarawak. 1n this study, we utilized the secondary data available to formulate the primary data collection technique through distribution of questionnaire, to obtain feedback from respondents on questions pertaining these measurable variables. Raw data are processed through statistical tools to provide results supporting 'proposed hypothesis and formulation of policies for recommendations to problem statement of this study. Findings found empirical evidence on how prospect theory, mental accounting and heuristic behaviour influences the lottery ticket punter's decision. Although overconfidence level oflottery ticket punters is high, we do not found any evidence that it factors on lottery gambling behaviour.
format	Thesis
qualification_level	Master's degree
author	Bong, Shirley
author_facet	Bong, Shirley
author_sort	Bong, Shirley
title	Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_short	Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_full	Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_fullStr	Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_full_unstemmed	Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_sort	understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in sarawak
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2013
url	http://ir.unimas.my/id/eprint/9088/1/Shirley%20Bong%20ft.pdf
_version_	1783728028320268288

Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak

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