Association between marketing mix elements and behavioral intentions with tourist food satisfaction, Malaysia
Malaysia is a multiracial society where the blend of different traditions and cultural heritage has produced its diverse cuisine. Diversity of Malaysian foods has great potential to attract international tourists who seek culinary pleasures which can place Malaysia as a food tourism destination. How...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114010/1/114010.pdf |
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