Internal and external stimuli of online shopping cart abandonment and decision to buy from a land-based retailer
The growth of e-commerce has disrupted traditional forms of consumption, and consumer shopping activity is rapidly digitalizing. Scholars have conducted a plethora of studies on online shopping behavior; however, a phenomenon that has surprisingly received less attention in the consumer behavior lit...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/114032/1/114032.pdf |
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