Examining Farmers’ Marketing Practices in the Fresh Fruits and Vegetables (FFV) Industry
This study is to examine the farmers’ marketing practices in the fresh fruits and vegetables (FFV) industry. It aims firstly, identifies the current marketing practices of FFV; secondly to determine the factors which motivate contract farmers to participate in contract farming; thirdly to identify t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/19512/1/FP_2010_17_F.pdf |
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