Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements
Cues and symbols are effective instruments to remind the consumers of their cultural values’ affiliations. Utilizing these symbols in advertisement might unconsciously enhance information processing and consequently generate a favorable feeling. Hijab as a significant religious cue for Muslims mig...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2013
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/33623/1/FBMK%202013%201R.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|