Enhancing the corporate visual identity of Universiti Putra Malaysia
Traditionally, Corporate Visual Identity have subscribed to the belief that it distinguishes an organization from its competitors by allowing its customers to understand, to differentiate and remember the organization. Developing a distinctive University Corporate Visual Identity is the way to be on...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48346/1/FRSB%202011%2010R.pdf |
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